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Why Facebook may become the worlds largest advertising platform

Why Facebook may become the worlds largest advertising platform

Some of the recent changes and announcements from Facebook have shown me signs that it is quickly becoming a powerhouse in advertising. What's funny is they haven't even done the two things that would bring in the money like a waterfall, mobile ads and off-Facebook ads. It seems to me that Facebook is quite content developing an ever-growing, all encompassing network that combines content, commerce, games, culture, religion, politics and Read More

The Social Media “Gold Rush”

The Social Media “Gold Rush”

Often when discussing the intricacies of the social media business environment I like to use a term to describe the current state of third party offerings and services for social media, “Gold Rush.” Having been born in California, I know all too well the old story that the miners were not the ones who benefited the most of the Gold Rush of ’49, instead it was the store owners. The Read More

The Facebook Presence Card

The Facebook Presence Card

During my time spent at Facebook’s F8 conference I was given the opportunity to use a digitally enabled “presence” card that allowed me to interact with real world objects, and have it push and pull data to and from my Facebook profile. This is an amazing technology that went rather unannounced at the conference, but following my many discussions of its potential use, I found it to be one of Read More

Facebook F8 Developer’s Conference Coverage

Facebook F8 Developer’s Conference Coverage

I was given the opportunity from my full time employer to attend Facebook’s 2011 F8 conference this past week and the experience was truly remarkable. I headed into this conference as I would any other social media conference, with skepticism that what I would hear would be fact based and not hype. This skepticism is rooted in my experiences over the past year and a half as a

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