Facebook now has over 500 million users and 50% of them log on to Facebook on any given day. The average user has 130 friends. If you reach these users you can reach their friends, and their friends’ friends. That’s why social media is such an important part of a successful online business strategy.And it’s not just Facebook. It’s Twitter, YouTube, LinkedIn, Google marketing. Your type of business and your goals determine which new media you’ll use, and in what combination. And your high quality, professional website remains the hub of all your marketing efforts.